This book tells the story of how Sweden is becoming a virtually cashless society. Its goal is to improve readers’ understanding ...
Lire la suiteAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lire la suiteKou and Yesha and their contributors provide comprehensive information on these technologies, including, for example, wireless ...
Lire la suiteModern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information ...
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